Best Buy Co., Inc. today announced the introduction of Club Beats™, a new in-store destination created in partnership with Monster and Beats by Dr. Dre™, founded by Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records. As people continue to evolve their ways of consuming music, Club Beats provides a destination for consumers to learn how to create and individualize their listening experience. Launching in Best Buy stores nationwide, Club Beats provides customers with a backstage pass to the latest and greatest in entertainment technology, exclusive events, and access to today’s hottest music artists.

“Dre and I feel that Best Buy and Brian Dunn’s commitment to the quality of sound in music, along with their aggressive promotion and marketing of popular culture, makes this the perfect place to launch Club Beats,” said Iovine.

Best Buy is kicking off the Club Beats experience by hosting several celebrations across the country with today’s top music talent, including:

November 13 – Miami
November 16 – Minneapolis
November 17 – Houston: Keri Hilson
November 19 – New York City: Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo
November 21 – Las Vegas: Robin Thicke
November 23 – Los Angeles: Lady Gaga

To learn more and obtain access to these and additional events, go to www.bestbuy.com/clubbeats