Dr. Dre & HP plan new ‘digital music ecosystem’
Aug 12th, 2009 | By Dedicato | Category: Dr. DreA new alliance between Dr. Dre, Jimmy Iovine and Hewlett-Packard aims to save digital music. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it’s an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall, music industry sources with knowledge of the offering told CNET News.
In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire “digital music ecosystem” from the sound file to the computer and culminating with high-end headsets.
For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities.
“HP is working to be more visible with influencers and they’ve been tying themselves to celebrities,” said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. “In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It’s consistent with their marketing strategy.”
It’s not tough to see how HP and Dr. Dre can help one another. HP will lend the “Beats by Dr. Dre” credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don’t know high quality sound?
For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold. (www.Detox-DrDre.com)
just mutha fuckin PR. Fuck that shit. Streetz just need music, no other marketing shit.
THIS IS THE SHIT.IM NOW GONNA UPDATE MY HP WITH THIS WHEN IT COMES OUT AND SUPPORT SUPPORT AND SUPPORT THIS ..THESE CATS JIMMY AND DRE ARE SO MATICULOUS ITS GONNA BE DOPE ON A BAD DAY.THATS WHAT I LIKE ABOUT THEM AND 50 THEY HAVE EVOLVED INTO BEING BIGGER THEN THE MUSIC LIKE THE LOOT THEY GOT IS SUPPOSE TO DO….THIS IS YOUR GUY’S GAME RIGHT HERE…SOW IT UP…NEXT LEVEL ISH…WISE.100.
[...] is a means to have greater say in how digital music is packaged and sold. (www.Detox-DrDre.com) http://www.aftermathmusic.com/blog/?p=590 [...]
[...] is a means to have greater say in how digital music is packaged and sold. (www.Detox-DrDre.com) Dr. Dre & HP plan new ‘digital music ecosystem’ – Aftermath Music __________________ var AdBrite_Title_Color = ‘ffffff’; var AdBrite_Text_Color = [...]
so so gangsta!
[...] means to have greater say in how digital music is packaged and sold. (Dr. Dre “Detox”) Dr. Dre & HP plan new ‘digital music ecosystem’ – Aftermath Music __________________ "It Was 5 Of Us All Of Us Millionaires Now One’s a Fuckin Junky & [...]
the headphones move was a good move and they are just keeping it moving,im seeing too many people with them now like they are being sold for cheap
[...] Dre, Jimmi Iovine şi HP au semnat nu ştiu ce parteneriat.Buun, zic eu, ia să vedem:Şi avem aici o întreagă brambureală despre nu ştiu cum vor salva ăştia muzică, etc.În fapt, o încercare [...]
DR. DRE-DETOX
finally some sweet tools